“I used to work in a PR agency, where the boss wanted everything to dovetail.
“It dehumanises a business - why not just refer to people by their names and make them feel part of a broader team? It's not conducive to building relationships,” says Sharon Latour, Marketing Bee.Ĥ. Yet you still see it everywhere, particularly in relation to anything digital or IT.”ģ. Solution.“I work in marketing and it's the most overused word,” says Kimberly Palmer, marketing consultant, Brazen Productions.
